Jason asks Dr. Gustavo about company culture. What is it and how do you form it?
A pleasure to sit and talk with professional speaker and culture expert,
Dr. Gustavo.
Dr. Gustavo was on the Vistage speaking ciruit in SoCal and was able to stop by the studio and share some lessons on company culture. Topics include (but are not limited to) how his family left Agentina in the 1970's, then raised and educated in New York, and now teaches on culture all over the world.
Yes, we discuss the hybrid workforce. Also the entrance of the Gen Z workers. And overall what culture is and ideas on how to shape it within your own organization.
0:00 - Welcome Dr. Gustavo
0:15 – A “culture” expert
0:45 – From Argentina (Buenos Aires)
2:00 – The 1970’s & military forces
3:15 – Peronism
3:55 – Arrived New York
5:35 – Culture: Beliefs. Behavior Rules. Traditions. Rituals.
7:00 – CEOs say, “The most important thing to me is… “
8:30 – Culture of the CEO personality vs. culture for longevity
12:40 – Hybrid Workforce (shift in culture)
14:20 – Humans want AGENCY
15:50 –
Smucker’s approach to hybrid (22 core weeks)
20:00 – Gen Z entering the workforce
22:30 – Thank you, Dr. Gustavo, and how to connect