YMI Jeans

Dina De Fazio, Director of Marketing, YMIJeans.com

“From the concept and creative to strategic programming, GSC has exceed all of our expectations.  I would recommend Jason and his team to anyone needing a strategic Internet plan. They are excellent.”

Seasonal Branding

We built YMIjeans.com to be able to change with the seasons. Four times a year we work with YMI Jeanswear on a new campaign and re-flash the website in about 2-3 weeks, giving a fresh and stylish new look.

Wholesalers Login

Wholesales have access to product and pricing that the consumer does not have access to view. GSC set up YMI Jeans staff with FTP and a browser-based administrative console so they can update new product gracefully and quickly.

E-Mail Marketing

YMI Jeans uses GSC’s e-mail marketing engine to customize and deliver rich HTML-based e-mails that are personalized to the audience. In addition, GSC provides YMI Jeans Management with a click-through report so they can see the effectiveness of each campaign.

Bilingual Site

GSC and YMI Jeans worked in concert to create both an English and Spanish version of the website, getting closer to the consumer depending on the language of their preference.

Summary

Hey, who says nerds can’t be hip? GSC’s creative team shows they can “hold their own” in the toughest market (Los Angeles Fashion District) when it comes to creativity and fashion.