Patience because ethical organic SEO work does NOT happen overnight.
Usually YAHOO!, MSN, et al takes about 3-6 months and Google takes about 6-9 months.

Understanding because you have to understand how search engines work. Practices and techniques such as "spiders" "crawling" PageRank" "backlink" "keywords" and "metatags" are just some of the terminology you need to excel at Organic SEO.

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PpC (Pay-per-Click) marketing (also referred to as sponsored listings or paid listings) is the ONLY GUARENTEED mode of TOP search engine placement. As a matter of fact, it's more of a math equation than it is advertisement. A science, per se.

It's really quite simple on the surface:
You pay (per click) to have your ads placed in highly visible areas within the search results for specific keywords and key phrases conducted in Google, Yahoo!, MSN, etc...

You compete with other web sites that pay for placement for those same keywords or key phrases. The one that offers the most pay (per click) for those phrases are elevated to the top of the search result. You can toggle your bids off and on and adjust as you wish, so any budget is acceptable.

If you've been in business for a while, you may remember the Yellow Pages were referred to as "your silent partner." Well, today's rules have changed all that... and the *new* silent partners are the on-line search engines. So what are you waiting for? Get on board!