Let's start by saying this: Marketing Automation is mis-understood.
"Why is it mis-understood?" you might ask.
Well, it's the word "automation" – that messes with everyone's mind. The word "automation" makes most people think that there's less work involved – and if you know what true marketing automation is… well, you know nothing is further from the truth.
The reality is that marketing automation is a lot of work. At its core, marketing automation is storytelling and content – and thinking of the journey of the repeat web visitor. Sounds like a lot of work, right? Yes, it is. So for many, what started out looking like a great friend, has turned into an expensive foe.
Well, fret not thyself because of evildoers.. we've helped a dozen (just being honest, so far only a dozen) of companies with their marketing automation mess… and a mess it is – as most marketers/companies did not realize how much work is involved.
Call us to help you reel in this activity. We can help.
- Delivering highly personalized web experience through multiple channels
- Tracking and leveraging browser behavior for more personalized and relevant messages
- Leveraging those behaviors to automate highly personalized interactions (both website and e-mails)
- Allow marketers to seamlessly integrate with CRM and other customer tools
Call us to help you unwind or start playing in the mess.