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Red Yellow Green Leads

In this episode Jason Lavin (CEO) spends some time with lead generation guru Megan Habel (online marketing analyst). One of Megan’s specialties is B-2-B Lead Generation, and she breaks down one of her client’s campaigns for us in this quick 10-minute podcast.

Red, Yellow, Green Leads - Full Podcast Play video

Megan explains to Jason where to find the good leads

Check out clips from this podcast

So we're running ads on different campaigns, base off of location. Play clip Play video clip

Time: 1:07

Looking for the good leads

Megan talking to Jason - "and this is an overview of how their campaigns in Google Ads are doing Play clip Play video clip

Time: 1:14

Google Ads and the Cost-per-Conversion

Megan talking to Jason, which leads are good, which leads are bad, and see how many qualified leads Play clip Play video clip

Time: 1:37

Importance of Lead Scoring

Timestamps

Appropriate country music walk up music as Megan went to college at Abilene College in
West Texas, as well, the subject client is in Texas. What fun!

This podcast is interesting to fans of Megan, as well as people interested in in B-2-B Lead
Generation.
Instead of just talking theory, Megan breaks down an engineering firm in Texas name Principal
Technology Inc (PTI).

Taylor Brooks

Director of Marketing at GoldenComm

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