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SEO as a Trojan Horse

If you have been to one of Jason’s seminars, you’ll hear him say, “SEO is one of the more over-hyped and over-sold practices that I can think of…”

He’ll continue to make sure you heard him correctly, as he does NOT say that SEO is not important.  But SEO is over-hyped and over-sold.  

“Why” you might ask?  Well, that’s a subject for a different time.  As this section is talking about Trojan Horse websites.

Trojan Horse Websites are sites that we build for clients that need to get in front of their buyer in the most strategic and economic way that they can.  You might consider a Trojan Horse Website if you’re in a business of selling something that your prospect does not know they need.

The company that thinks they need SEO, probably does not.  What they really need is more leads, more sales, more top-of-the-funnel.  In most cases, SEO is NOT the most economical way to do this.  But the same person that thinks they need SEO is who needs all our other services – hence, the Trojan Horse Website speaks to SEO in order to “get inside” the company and talk to the decision makers.