Solution
niscoinc.com was developed on the NopCommerce .NET framework to handle a very large inventory of products (over 2 million).
Custom product comparison tools were implemented to allow customers to easily compare many products at once, simplifying the buying process and enabling a sales opportunity for Nisco who will often navigate a customer to the website directly over the phone.
An advanced site search tool was created to quickly display products to customers based on full or partial numbers or descriptions. This allows customers to control the search "scope" through their choice of a broad or more exact search phrase, benefiting a core segment of the Nisco customer base.
Finally, Nisco proactively marketed their products online through a product feed that can handle over 2 million products, allowing customers who search by part, brand or product type on Google to find Nisco first.