Marketing Efforts
Marketing niscoinc.com effectively was key to the development phase of the website, with the goal of bringing in new customers. We created custom nopCommerce modules for product feed generation (Google Shopping) and dynamic phone number insertion to track how many call leads would be attributed to marketing campaigns. The site was also built with a strong emphasis on product data, which is difficult to come by when dealing with MRO products but also VERY important for customer needs and decision-making.