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Repair Machinery

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  • Microsite for Anthony Machine
  • WordPress website with B-2-B Lead Generation
  • Hedgehog site with heavy SEO and SEM strategy to generate leads for mothership

Company Overview

​Anthony Machine (since 1946) is a precision machine shop in Texas.

The specialize on fixing heavy equipment (e.g. crushers, gearboxes and shafts) plus plus plus.  If they can’t fix it, chances are that they can make a replacement for it.

This hedgehog/microsite is for Anthony Machine’s break/fix division.  Tramec gearboxes is one of the manufactures that Anthony Machine has deep experience.  Technicians in the field will often search for something like Tramec gearbox repair and our job is to make this new site show up. Same goes with phrases such as Renold Crofts gearbox repair, or Foote-Jones gearbox repair (just to name a few).

What We Did

We used Jim Collin’s hedgehog concept to create a hedgehog microsite for Anthony Machine. In this case, their hedgehog is fixing heavy equipment (e.g. fixing gearboxes and fixing crushers) to generate qualified leads for the company.  For more information check out our Golden Rule #10 - Create a Hedgehog Site for Lead Generation.


Repair Machinery
Repair Machinery

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Contact Us


Based in Newport Beach in sunny Orange County, we have been serving Southern California and the Los Angeles area since our inception. Now serving clients nationwide. With four offices on three continents, we offer a global cadence to execute projects on time and on budget.

Orange County
World Headquarters
3420 Irvine Avenue
Newport Beach, CA 92660

(949) 570-6438 - sales
(949) 574-5500 - support
Salt Lake City
Development Office
Salt Lake City, UT 84101

(801) 704-7703 - sales
Pune, India
.NET Development Office
Magarpatta City, Hadapsar
Pune - 411028
Wroclaw, Poland
PHP Development Office
Pigwowa 2/B1-B2
52-210 Wrocław
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