B2B Lead Generation

Ask any great salesperson what their dream job looks like and they'll tell you, "A job where I don't have to prospect."

Matter of fact, if you advertise that you're hiring sales people and write "no prospecting" on the job description, you'll get the best candidates. So, how does a company run a sales team that does not have to prospect?

NOTE: If you're over 40, you're probably having flashbacks of Glengarry Glen Ross where Alec Baldwin says, "Put that coffee down!! Coffee's for closers only." It's a classic, for sure.

When your company is in B-2-B, "sales prospecting" should be done by the marketing department (not the sales department).

B2B Lead Generation

GoldenComm has proven B-2-B lead generation and prospecting services that make sales people LOVE the marketing department. Isn't that the goal of the marketing department, anyway? To service the sales people? That's the way we see it at least – if you agree with such a model, give us a call to see if we can help.