B2B Lead Generation Assassin in Orange County

If there’s a walk-up song for business success, Megan Habel’s is country music. From the first note, listeners get a glimpse of her personality before diving into the strategies that have earned her the nickname “The B2B Lead Generation Assassin.”

From West Texas to Targeted Marketing

Megan’s roots trace back to West Texas, where she attended college before joining GoldenComm. Today, she works with a variety of B2B clients, with one standout being PTI, a Texas-based engineering firm that relies on her expertise to generate qualified leads.

Precision Google Ads Campaigns

GoldenComm runs location-based Google Ads for PTI with a focus on quality over quantity. Every lead is tracked through CallRail, whether it’s a form submission or a phone call, ensuring complete visibility into campaign performance. In her conversation with Jason, Megan shares PTI’s monthly ad overview, noting that the cost to bring in a single contact is well worth the investment given the high value of PTI’s projects.

Lead Scoring: Sorting the Good from the Bad

One of Megan’s key strategies is lead scoring. She breaks it down simply: red means a poor fit, yellow shows potential, and green signals a strong opportunity. For August, PTI logged three qualified leads, enough to justify the monthly ad budget thanks to the revenue potential of each project.

The Long-Term Payoff of B2B Sales

Megan emphasizes that the return on investment in B2B marketing often extends well beyond the initial contact. Referrals and dormant leads can turn into profitable opportunities months or even years later. Jason relates with his own experience of a lead that didn’t close for years but eventually became a valuable client.

Keyword Strategy for Better Leads

Megan also points to the role of keyword targeting in shaping strategy. By identifying terms that attract the right audience and blocking those that don’t, she helps ensure the ad spend is directed toward prospects most likely to convert.
The episode offers a clear look at Megan’s data-driven approach to B2B lead generation, showing how disciplined tracking, smart targeting, and a focus on quality leads can produce measurable results for high-value clients.