Online Marketing Analyst in Newport Beach, CA

We’re seeking an experienced Online Marketing Analyst to join our team in Orange County. This role is perfect for a data-driven marketing professional who thrives on creating and optimizing digital campaigns that convert. You’ll work directly with our diverse client portfolio, managing Meta advertising campaigns and automated email marketing programs that deliver measurable ROI.

Key Responsibilities

• Plan, execute, and optimize paid social media campaigns on Meta platforms (Facebook & Instagram), with a focus on lead generation and conversion optimization
• Develop and manage automated email marketing campaigns using MailChimp (or similar platforms), including segmentation, A/B testing, and workflow automation
• Analyze campaign performance metrics and provide actionable insights to improve results
• Create detailed performance reports and present findings to clients and internal stakeholders
• Collaborate with our creative team to develop compelling ad copy, visuals, and email content
• Manage campaign budgets and ensure optimal allocation across channels
• Stay current on platform updates, algorithm changes, and digital marketing best practices
• Monitor competitor activities and industry trends to identify new opportunities
• Work cross-functionally with our web development and content teams to ensure campaign alignment