Opening Day Laguna Beach Style

April 03, 2012 | By Audra Gussin

Located on the corner of Oak Street and PCH Stand Up Paddle Co Laguna Beach is the new epicenter of a growing movement of paddle surfers rising up across Orange County beaches.  Excited to see the boards off the web site and in the water we made our way south from Golden Comm strategic web design offices in Costa Mesa to say hi to Ryan Tropp and the web team at the new shop. 

When I walked in the doors I quickly realized what’s different at SUPCO from many fast growing businesses.  More than screen printed shirts and trucker hats (which are sweet I bought one) you can actually feel the authentic love of and care they put into their products.  You can get a glimpse of the flavor of the brand at  If you haven’t yet been introduced to  the company you must know that its foundation is built around championship riders and custom SUP board designs from Kala Alexander, Rob Rojas, and Gillian Gibree.  The team is led by iconic local founder Tommy Donnely whose family is part of his inspirational story to design and distribute top of the line signature designed SUP boards to be sold across the country. 

SUP boards

In following with their aggressive mission to bring stand up paddle boarding to the masses, SUPCO offers SUP boards, accessories, and apparel to both beginning and professional riders.  To capture national attention the paddle boarding company in Laguna beach  is now offering free shipping all across the country to a growing group of riders from Florida to the Great Lakes to Austin Texas.  So if you haven’t’ yet checked out stand up paddle boarding for yourself you should go to there is a whole season of summer weekends ahead of you, in fact it’s only Opening Day.

Laguna Beach, California


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