I had the pleasure of spending three (3) days with Vistage Chair and Agility Leadership Expert, Mike Richardson. On the third day of my visit, we got inside the walls of a multi-million (hundreds of millions of dollars) dollar e-commerce company, Provide-commerce.
For me, going to a company that does hundreds of millions of dollars of on-line sales is like a 5 year old going to Disneyland. My first reaction was, “How could I not know of a company that did this much in on-line sales?” The answer is pretty straight-forward. While I had never heard of the company with their name on the building, with just a few minutes of research I learned that Provide-commerce operates several website properties, such as ProFlowers, RedEnvelop, ProPlants, and Personal Creations, just to name a few.
Mike Richardson stacked the meeting with over 20 CFO’s from San Diego businesses all talking about measurement and ROI from website optimization. Many thanks to Provide-commerce Adam Fischer for being the most awesome host.
Instead of saying, “I’m going to Disneyland!” I think it should be, “I’m going to Provide-commerce!”
Adam Fischer, Mike Richardson and Jason Lavin