Agility Leadership and E-Commerce Alive and Well in San Diego

April 10, 2013 | By Jason Lavin

I had the pleasure of spending three (3) days with Vistage Chair and Agility Leadership Expert, Mike Richardson.  On the third day of my visit, we got inside the walls of a multi-million (hundreds of millions of dollars) dollar e-commerce company, Provide-commerce.

For me, going to a company that does hundreds of millions of dollars of on-line sales is like a 5 year old going to Disneyland. My first reaction was, “How could I not know of a company that did this much in on-line sales?”  The answer is pretty straight-forward.  While I had never heard of the company with their name on the building, with just a few minutes of research I learned that Provide-commerce operates several website properties, such as ProFlowers, RedEnvelop, ProPlants, and Personal Creations, just to name a few.

Mike Richardson stacked the meeting with over 20 CFO’s from San Diego businesses all talking about measurement and ROI from website optimization.  Many thanks to Provide-commerce Adam Fischer for being the most awesome host.
Instead of saying, “I’m going to Disneyland!” I think it should be, “I’m going to Provide-commerce!”

Adam Fischer, Mike Richardson and Jason Lavin


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