Jason and Carrie's conversation around all things PR and why it's important to think like a journalist
To fully appreciate Carrie Freitas four-decade PR career, the conversation starts in Newport Beach, where she grew up and went to Corona del Mar high school and was the yearbook editor. Learn how Carrie "went rogue" with the yearbook theme... and never looked back.
Highlights from the podcast
0:10 - Carrie Freitas
1:00 - Yearbook Editor Gone Rouge
3:00 - UCLA for undergrad
4:20 - Pivot from broadcast journalist
5:00 - Moved into PR - started with big agencies
5:30 - Keys to success in PR
6:10 - Launching Pokemon in USA
8:10 - "...this is what I think the storyline is..."
9:00 - Think like a journalist
9:20 - Drive came from dad's chutzpah
14:00 - How does a company authenticate?
15:15 - Abundance Mindset
17:00 - Branding and Messaging
19:00 - Is PR still "hit or miss" field?
19:40 - Does PR have a sweet spot?
21:00 - The truism of PR
23:40 - Using AI
26:30 - Working with Kitchen Table PR (and Carrie)
27:48 - end