We wanted to focus on key geographic service locations to help Quick-Dry connect with the right audience. The hyperlocal plugin allows for the creation of dynamically created landing pages for Quick-Dry’s target cities. Quick-Dry is able to present local and relevant content to people by “sniffing” the visitor’s IP address, and then present them with personalized information. For example, it allows for the display of a local phone number that is dependent on the site visitors location. For their business, local presence is the first criteria for their prospective customers. Also, search engines give page-rank priority to local companies.