Dial800 has one of the largest libraries of 800 and vanity phone numbers available. Not only does Dial800 provide 800 and vanity numbers, they offer others services such as call tracking, call routing, and data integration for call centers. Dial800 is Inc. 5000 Five-Time Honoree and needed a website that would showcase the incredible services they have to offer.
First and foremost, Dial800.com showcases and communicates the marketing strategies and value provided from quality 800 numbers and phone system services for businesses. The website features a fully responsive mobile experience, sizing down full screen images across all screen sizes. The contact forms are fully integrated with Salesforce.com to provide Dial800 customer service seamless ability to service their clients. Lastly, Dial800’s own Dynamic Number Insertion software is integrated into the website to track and attribute calls for all traffic sources to the website.
Quality leads and attribution were focus points for Dial800. We ended up setting up keyword level attribution for form tracking into Salesforce.com to be able to track a paid search keyword all the way down to the revenue associated with a new client. This matched with the Dial800 Dynamic Number Insertion allowed us to track all leads and phone calls and attribute back into the marketing efforts.