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Mars Air Systems

Mars Air Systems

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  • B2B Lead Gen Web Development
  • Hyper-Local Programming
  • Sales Channel Strategy
  • Responsive Design

Company Overview

Mars Air Systems is a leading air curtain and air door manufacturer, they have been creating high quality air curtains , also known as air doors or fly fans, for over 50 years. Mars Air Systems is helping to solve sanitation and energy loss for businesses with these over door air curtains. These industrial air curtains create a consistent, invisible air barrier on any exterior openings. This provides a variety of benefits from reducing energy costs, blocking flying insects, fumes, dust and smoke as well as reducing the stress on HVAC equipment.

The Challenge

Mars Air Systems needed a new B2B lead generating website with responsive design that would demonstrate the quality brand they have built the last 50 years. The website needed to be sticky with engagement tools that would lead to more time on site, more informed prospects and most importantly- more air door inquiries. We also needed to build hyper local custom programming into the website to drive customers from designated zip codes to specific Mars Air Systems’ Sales Reps. Additionally, we needed to get Mars Air System’s website into a secure hosting environment to protect against website hacks.

Mars Air Systems
Mars Air Systems

The Solution

We designed a beautiful B2B Lead Generation website with hyper local custom programming that supports Mars Air and their sales channel. We also host the website in one of our dedicated hosting environments through our partnership with Rackspace.

Case Study

Develop Website Into A Pre-Sales Tool - Mars Air

Case Study

Challenge

As a leading manufacturer of air curtains, Mars Air has provided industries with air doors for over 55 years. Their previous website was catered towards post sale action, but the company was looking to capture a wider net of potential leads through pre-sales content.

Solution

GoldenComm assisted Mars Air with cleaning up a malicious hack/defacement of their public website in early January 2017. We then executed a brand new website build on the nopCommerce framework to support their business needs...

Result

The client achieved the following:

  • Phone call leads increased by 120% year over year
  • Request for quotes increased by 19% year over year
  • Increased website traffic by 18% year over year
  • Increased average session by 17% year over year

  Download the entire Case Study

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