MeritDirect is a data-driven marketing firm that provides b2b marketing solutions and services. Even before "data-driven" was a term, MeritDirect was exactly that. For over two decades they have used a data first approach to solutions built for multi-channel B2B and technology marketers. MeritDirect does even more than leverage data, technology, and analytics to Power B2B marketing, they are experienced B2B problem solvers, data and marketing specialists, business analysts, data scientists, developers and technology experts.
Our business goal was to position MeritDirect's new branding, showcase the company’s expertise, and highlight their extensive thought leadership. Our frontend and backend development teams worked closely together on this B2B lead generation website to integrate it with Pardot. This high level of website development creates the functionality for the form submissions to automatically populate in Pardot, without losing tracking in Google Analytics. Also, we created a page builder within the WordPress admin, which makes it easier for changes to be made by the client without having to write code.
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