GoldenComm has been doing eCommerce since 1996. We’ve done a lot of lead generation sites and marketing support for business to business clients. And while most of our eCommerce projects have been B2C, we definitely see B2B on the rise.
We’re not the only ones.
We recently attended Magento’s Partner conference in Culver City where the #1 take away from the new Magento 2 platform was its baked-in B2B capabilities. As a matter of fact, the Magento contacts we speak to tell us that some of the biggest difference of Magento Commerce vs Magento Open Source are its B2B features.
Our Manufacturing clients are asking more and more about streamlining their processes that come with launching B2B eCommerce. They are looking to us to enable payment features like PO, check, ACH, terms or custom “request a quote” features. And some are intrigued by automatic “subscription” ordering.
Remember the Thomas.Net days? We do. We still have customers that print really thick catalogs. They struggle with “do we keep printing and shipping these catalogs?” But they too are shifting online to reduce expenses and making information more readily available (on any device). For them it’s not just eCommerce, but making things easy for customers to do business, like adding custom content blocks to reduce customer service calls. Or automating returns processes. Or letting their largest customers repeat large orders with a simple click of a button.
One GoldenComm B2B foodservice client wanted to launch B2B online sales and be more efficient to reduce manual order entry. So, we built a custom website and integrated it with their ERP accounting software to automate the flow of inventory data, automatically pull and process order details and update customer information back and forth. After adding custom food ingredient content there, customer care phone calls were reduced by 30% allowing their team to spend more time cultivating new business. This same client wanted to improve their retention of B2B clients. We integrated their custom-built online rewards system with the checkout process to let customers redeem rewards for free product. They staved off competitive threats and grew their business. Yeah B2B eCommerce can deliver greater online sales (a very good thing), but the cherry on top is improved process, greater efficiencies, and customer loyalty.
At GoldenComm, we take a platform agnostic approach working with our B2B clients to recommend the right platform to fit their business needs. GoldenComm partners with flexible and scalable platforms like Magento Commerce. We also partner with NopCommerce, Kentico, and Shopify Plus too. Then we layer on growth marketing service post launch to drive results.
To achieve return on investment, we work hard to understand our clients’ business drivers, and objectives and work with our clients to create goals and recommendations to drive growth. That foodservice client mentioned above: it worked. They had their best year since inception, and got acquired by their biggest competitor after launching their B2B eCommerce site.
We can’t guarantee a merger, but we certainly have the people, process and skills to get your B2B eCommerce site off the ground and performing well.
Our B2B eCommerce services include:
- Project Management
- Customer Journey Mapping
- B2B eCommerce platform selection
- B2B website design and development
- Systems integration
- Content management systems
- Data and website audits
- PCI compliance and security
- Fraud protection
- B2B eCommerce Hosting
Growth Marketing Support
- Branding Support
- B2B Lead Generation
- Search Engine Optimization (SEO)
- Google Analytics and tracking
- Display ad retargeting
- PPC Advertising Support (Managed Google Adwords)
- LinkedIn advertising
- Telephone call tracking
- Hyperlocal marketing
- B2B email marketing
- Chat bots (conversational marketing)
- Personalization and automation