Web Personalization

The New Frontier in Internet Marketing and Strategic Website Design

If "web personalization" is new to you – don't sweat it – unless you're Amazon or StubHub, web personalization is still kind of new.

In the last year, marketing automation tools (e.g. HubSpot, Marketo, Eloqua, Pardot, SilverPOP, Act-On) have come way down in price and have heightened the awareness of web personalization.

If you've been in Internet marketing for a while (especially e-commerce) you probably know that targeted emails are VERY effective (e.g.) personal e-mails on abandoned shopping carts. This is good stuff. So it's only fitting that the next evolution of personalization is the website itself.

This is new frontier for most marketers – and it's still a bit pricey – but contact us to talk about it and maybe timing and ROI is right. We know one thing for sure… it's a good time to be in the marketing automation business.