New Website for Barclay Butera Interiors
- Search-optimized website
- Brandy Integrity
- Data and content migration
Company Overview
BARCLAY BUTERA INTERIORS was founded by Barclay Butera in 1994 with his first showroom in Newport Beach, California. Since then, Barclay has grown his prestigious interior design firm with two additional locations, Park City, Utah and Corona del Mar, California. The luxury full-service design firm includes 22 talented designers on staff who work on opulent residential, hospitality and model home design projects throughout the country.
What We Did
Barclay Butera’s website had significantly diminished in organic search visibility—so much so that even a direct search for “Barclay Butera” no longer yielded their main site on the first page of Google results. Our team was brought in to address this critical SEO gap without altering the brand’s visual identity.
We rebuilt the website using the existing design framework, ensuring a seamless experience for returning visitors while implementing strategic behind-the-scenes enhancements and fixes. Key improvements included optimizing site structure, metadata, and content hierarchy in alignment with SEO best practices. We also ensured better ADA compliance, making the site accessible to all users and aligning with current web standards.
The result is a technically sound, search-optimized website that honors the original aesthetic while vastly improving discoverability and accessibility.
