Website Redesign for Laboratory Equipment Company

Laboratory Equipment Company (LabEquipCo) is a U.S.-based laboratory equipment distributor and supplier with over 75 years of experience in helping research, clinical and industrial labs access reliable, high-quality tools. Since its founding in 1948, LabEquipCo has built a strong reputation for providing the highest-quality lab solutions, from cold storage refrigerator & freezers for research labs to cell culture equipment and clean air hoods & containment products. LabEquipCo provides precision equipment for every laboratory need—making them a trusted partner for organizations that demand precision, safety, and long-term value.

GoldenComm partnered with LabEquipCo to deliver a modern, scalable website that not only looks great but also drives measurable business results. We integrated a robust Product Information Management (PIM) system to streamline product data, ensuring accuracy and consistency across thousands of SKUs. To support LabEquipCo’s sales process, we developed a custom Add to Quote Cart functionality that enables customers to easily select products and request tailored pricing. Finally, we implemented an updated design on a scalable platform that positions LabEquipCo for long-term growth, providing the flexibility to expand features and product categories as their business evolves.